PT Digital Marketing Specialist

CENTERS, LLC is a professional management firm specializing in facility, operation, and program management for higher education. CENTERS' management approach is customized for each client yet retains our uniform quality. Our firm unites site staff with a centralized administrative team, each contributing to the firm's goals and client needs. The CENTERS team is innovative, entrepreneurial, trail-blazing, and ambitious for both CENTERS and our clients. Today, CENTERS provides management services for 14 clients.

Core Position Responsibilities:

• Coordination, development/creation, and implementation of multi-platform digital marketing assets and campaigns for programs, initiatives, events, and our business that promote trust, inclusivity, and engagement with our audiences
• Coordination, development/creation, and execution of multi-platform social media marketing campaigns for program areas, events, and our business including, but not limited to, Facebook, Instagram, Twitter, and YouTube, to build our online presence via regular engagement activities and customer interactions
• Management of digital platforms and digital marketing assets via platform-specific content management systems (CMS) and internal project management systems
• Analysis of digital performance metrics and analytics to refine marketing efforts, maximize performance, and improve desired outcome(s) (Some knowledge of this is preferred, but not required)
• Assist in marketing support and outreach activities as necessary, such as photography, video work, tabling, and special event support

Core Employee Responsibilities:

• Collaborate with Marketing team and other department staff effectively to promote a positive and collaborative workplace culture and increase efficiencies
• Continual effort to build an understanding of the Jax State University Recreation brand and uphold the standards and guidelines of our brand, as outlines in our style guide
• Willingness/enthusiasm and ongoing effort to learn about new skills, knowledge, and perspectives related to marketing, advertising, design, and areas related to our business operations and offerings
• Demonstrate, and continuously strive to improve, leadership and responsibility in your role(s)
• Demonstrate and utilize excellent professional communication skills and etiquette, including email and in-person correspondences
• Proactively work to maintain employment eligibility requirements (see below) and seek opportunities for professional growth and development (risk management, staff development activities etc.)
• Other duties as required 

Minimum Requirements:

• Experience and skill with digital marketing strategies, advertising, and/or other related experience
• Experience with various social media platforms preferred, including Facebook, Instagram, Twitter, YouTube, or others
• Basic knowledge of and skills with good writing and editing, including proper grammar, punctuation, terminology, and tone of voice
• CPR/AED and First Aid certification (provided)
• Open, effective and all-around exemplary communication skills
• Ability and willingness to learn new skills and tools including, but not limited to, computer software, design and marketing concepts (basic to advanced), and other marketing-related job skills
• Ability and willingness to be an effective Marketing team member through effective collaboration, leadership, teamwork, and support
• 10-20 hours/week

Technical Competencies:

• Social networking sites (Facebook, Twitter, Instagram, YouTube and other sites)
• Microsoft Office suite
• Marketing principles and analysis
• Project management and organizational practices

Professional Competencies:

Adaptability, analytical & critical thinking, initiative & motivation, planning & project management, decision making & judgment, business acumen, customer service, teamwork, diversity awareness, interpersonal relationships, communication, integrity, leadership, long-term focus, organizational learning & change management.

Human Relations:

Internal contacts include staff at all levels. External contacts include external customers and vendors. Contact involves troubleshooting, informing, exchanging information, negotiating, making recommendations, and giving information or instructions.

Work Environment:

• Office environment/pool environment/fitness facility environment
• Non-smoking environment
• Moderate to loud noise
• Evening or weekend work as required

Physical Demands:

• Sitting at desk or table for at least 70% of the work day
• Walking or working with facilities 30% of the work day
• Repetitive wrist, hand, or finger movement (while operating computer equipment)
• Occasional bending, stooping
• Eye-hand coordination (keyboard typing)
• Hearing and talking

Other Duties 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.