Coordinator - Marketing and Special Events

Location US-WV-Huntington
Job ID
# Positions


CENTERS is a management company that specializes in campus recreation. We partner with universities to manage their departments, facilities, finances, and deliver exceptional customer service. Since 1998, Centers remains the first and only mission centric organization committed to student development and departmental excellence on behalf of its clients. Centers is currently operating campus recreation centers at ten universities/colleges within the United States.


The Coordinator of Marketing & Special Events is responsible for the oversight and development of departmental brand development and enhancement through print, digital and social media. Responsibilities include website management, graphic design, campus and community event representation and part-time staff oversight. This position assists in member recruitment and program area outreach.


Core Responsibilities:

  • Manage department marketing, advertising and outreach operations  
  • Responsible for departmental Welcome Week and monthly student recruitment events 
  • Hire, train, supervise, evaluate and provide direction for part-time marketing/special event staff
  • Assist with the development of a comprehensive new member marketing program to include: membership promotion periods, corporate recruitment, two week trial program, new member survey and follow up, referral program and facility tours  
  • Assist in membership retention programs to include: membership database management, membership appreciation days, membership renewals and cancelations, retention programs (birthdays, low usage, referral prizes, renewal gifts, etc.), corporate account management, and locker and parking renewals
  • Collaborate with operational and program area staff to ensure target participations are exceeded

Administrative Responsibilities: 

  • Responsible for the preparation, forecasting and monitoring of income and expense budgets as it relates to areas of responsibility
  • Manage payroll budget and processing for areas of responsibility
  • Evaluate performance and facility effectiveness through regular assessment
  • Responsible for ensuring areas of responsibility stay in line with current trends
  • Responsible for supervision, training and mentoring subordinate staff
  • Oversee development of policies and procedures for all areas of responsibility
  • Prepare regular written communication such as monthly and annual reports, financial and participation reports and equipment inventory reports

Site Specific Responsibilities:

  • Responsible for representing the department at campus collaboration events
  • Develop and present annual marketing plan 
  • Manage oversight of departmental user analytics


Minimum Requirements:

  • Bachelor’s degree in communication, marketing, advertising or related field required; 
  • Master’s preferred
  • At least two years of graduate or professional campus recreation experience preferred
  • Experience working in a collegiate/community recreation environment, strong communication and presentation skills
  • Demonstrated experience within facility operations
  • Knowledge of standard practices and demonstrated experience in recreational sports
  • Excellent written and oral communication skills
  • Leadership and supervisory abilities
  • Ability to work as part of, and lead a team that collaborates effectively with colleagues 
  • Entrepreneurial spirit and enthusiasm
  • Analytical skills to: identify problems, assess alternatives, and render consistent, logical decisions
  • Ability to thrive in an environment that values high expectations, accountability, and balanced lifestyle choices
  • Current American Red Cross CPR/AED/FA certification (or willing to obtain)



Technical Competencies

  • Some knowledge of HR theories and best practices in recruitment and staff development
  • Basic accounting knowledge; capability of understanding budgets
  • Proficiency with Microsoft Office and familiarity with design software
  • Familiar with backend web design platforms

Professional Competencies

  • Adaptability, analytical & critical thinking, initiative & motivation, planning & project management, decision making & judgment, business acumen, customer service, teamwork, diversity awareness, interpersonal relationships, communication, integrity, leadership, long-term focus, organizational learning & change management

Human Relations:
Internal contacts include staff at all levels. External contacts include external customers and vendors. Contact involves troubleshooting, informing, exchanging information, negotiating, making recommendations, and giving information or instructions.

Work Environment and Physical Demands

Work Environment and Physical Demands:


Work Environment

  • Office environment/ fitness center environment
  • Non-smoking environment 
  • Moderate to loud noise
  • Local, regional and national travel as required
  • Evening or weekend work as required                        

Physical Demands

  • Sitting at desk or table for at least 70% of the work day
  • Repetitive wrist, hand, or finger movement (while operating computer equipment)
  • Occasional bending, stooping
  • Eye-hand coordination (keyboard typing)
  • Hearing and talking


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